Determining the right selling price is a crucial step when selling a property. Indeed, the sale price is often the determining factor in the decision of any potential buyer.

Thanks to its privileged access to the Centris® system – a network exclusively reserved for brokers who are members of a real estate board – your real estate broker is able to assess the value of your property and carry out a comparative market analysis based on properties comparable to yours that have recently been sold in your area. Comparative market analysis is an indicator of the price today’s buyers are willing to pay for a home comparable to yours, in a similar neighborhood. It takes into account the characteristics of your property, but also the conditions of the current real estate market.

The right price to start on the right foot

To sell without delay, it is very important to take the time to set a fair selling price from the start. If the price is too high, potential buyers may become discouraged, while those who can afford your property will quickly realize that they can get better value elsewhere. Also, remember that a property that has been on sale for too long tends to lose value.

Selling alone is a risky approach. Without in-depth market knowledge, you could understate the value of your property and lose out on a considerable profit. With this in mind, the real estate broker is the professional best placed to help you get the most out of your real estate transaction.

Establishing the right price as soon as your property is put up for sale is to your advantage: you will be sure to attract as many potential buyers as possible, and thus sell your property as quickly as possible.